Author: Breidert, Christoph
With a foreword of Prof. Dr. Thomas Reutterer.

Estimation of Willingness-to-Pay
Theory, Measurement, Application

2006. xx, 135 pp. With 32 Fig. and 17 Tab.
Dissertation Wirtschaftsuniversität Wien 2005 Softc.
ISBN: 3-8350-0399-2

The work is published at DUV (Deutscher Universitätsverlag).

More detailse are here.

Reviewed Articles

1) Breidert, C. and Hahsler, M. (2006). Adaptive Conjoint Analysis for Pricing Music Downloads, in Advances in Data Analysis. Proceedings 30th Annual Conference of the Gesellschaft für Klassifikation, Free University of Berlin, March 8-10, 2006.
Series: Studies in Classification, Data Analysis, and Knowledge Organization Weihs, Claus; Gaul, Wolfgang (Eds.)

2) Breidert, C., Hahsler, M., and Reutterer, T.  A Review of Methods for Measuring Willingness-to-Pay, in International Research Journal “Innovative Marketing”, 2006, 4.

4) Breidert, C. Schätzung von Zahlungsbereitschaften. Innovationen in Handel und Marketing, 2006

This is a supplementing book to the WU competence 2006 day adressing innovations in marketing. An excerp of my dissertation was published in this book.

Take a look at the table of contents of the book and my excerp.
» TOC_Innovationen_in_Handel_und_Marketing.pdf - PDF-File, 425 KB
» Innovationen_in_Marketing_und_Handel.pdf - PDF-File, 15 KB

5) Breidert, C. and Neumann, C.. El reto de utilizar software de código abierto como estrategia de reutilización. Novatica, Núm. 177 (sep.-oct.2005) (online)

» Download Novática – PDF-File, 416.3 KB

6) Breidert, C. and Neumann, C.. The Challenges of Using Open Source Software as a Reuse Strategy . Upgrade-Magazin,VI(3):2-4, 2005 (online)

» Download article – PDF-File, 297.5 KB

This article was citet in http://www.computerweekly.com

» Download article computerweekly.com – PDF-File, 32.1 KB

7) Breidert, C., Hahsler, M., and Schmidt-Thieme, L. (2005). Reservation Price Estimation by Adaptive Conjoint Analysis, in Classification - the Ubiquitous Challenge. Proceedings of the 28th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9-11, 2004
Series: Studies in Classification, Data Analysis, and Knowledge Organization Weihs, Claus; Gaul, Wolfgang (Eds.)

1) Christoph Breidert (2006). Geld verdienen mit Gratissoftware? Wirtschaftsblatt, Venture Woche (16/2006).

» venture200616 – PDF-File, 60.4 KB

» View program – PDF-File, 95.2 KB

2) Presentation with title "Product Bundling in E-Commerce" at the Summer School on Digital Pricing (2004) at Goethe-University, Frankfurt.

» Presentation – PDF-File, 224.0 KB

3) Presentation with title "Optimizing Prodt for Bundle Sales Using Estimated Reservation Prices"
C. Breidert, M. Hahsler at the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., Otto-von-Guericke-University Magdeburg, March 9-11, 2005

» View program – PDF-File, 612.7 KB

» Presentation – PDF-File, 1.0 MB

4) Defensio of my dissertational thesis of the PhD ant the Institute for Information Business, Vienna University of Business Administration and Economics.

» Presentation Defensio Dissertationis – PDF-File, 1.2 MB

5) Invited talk in the Research Forum at the Institut or Entrepreneurship and Innovation, chair of Prof. Nikolaus Franke, Vienna University of Business Administration and Economics in the summer semester 2005.

» Presentation – PDF-File, 1.1 MB

6) Presentation with title "Adaptive Conjoint Analysis for Pricing On-line Music" C. Breidert, M.Hahsler at the 30th Annual Conference of the German Classification Society - Gesellschaft für Klassifikation (GfKl), Advances in Data Analysis, March 8 - 10, 2006. The conference was held at the Free University of Berlin.

» Presentation – PDF-File, 499.9 KB